Steel Lafferty’s Master-of-Disaster-Craft
Check out Steel Lafferty’s new open water X-Star. A complete collaborative effort saw Mastercraft provided the canvas, Nike 6.0 the color pallette, System AVD brought the innovative design know-how, and Steel added his own style and personality throughout.
Here’s what System AVD Inc.’s Josh Sirlin had to say about teaming up with Steel to create a boat wrap uniquely Lafferty.
“The process was a lot of fun… We’re stoked to be working with Nike 6.0; during a quick stop-by meeting at 6.0 Headquarters we heard that Steel was in need of a wrap for his Mastercraft X-Star. A few days later I got on a call with Chip (Steel’s dad), and Steel; we just chatted about possibilities and what we could do. We started digging into what Steel likes and what stuff represents him. From there we developed an overall theme for the design, stuff that would look killer and would represent Steel and 6.0. With the design concept set, I got graphic artist Troy White started on illustrating and going to town on all the intense graphic details. We went through a few comps and soon everyone was stoked. Chip and Steel got with their local MasterCraft dealer in Ft. Lauderdale and ordered the best wakeboard boat and medium for us to work on, an all black X-Star. From there it was all about preparing the artwork so it will look perfect on the X-Star which is a science. I love the combo of this season’s colors. We’ve done a lot of MasterCraft boats…We’ve got an unbelievable team and it shows in the end result of Steel’s boat.”
“Josh, the wrap design is incredible, the installation is flawless. It has been great fun working with you for sure!” -Chip Lafferty.
When asked what’s next for AVD Josh responded “I absolutely love this boat…it’s my style…we’re in the concept stage for my 2008 boat and its inspiration is Steel’s boat, but it will be hard to top.”
System AVD Inc. and Fusebox Creative: Led by Co-Owners Josh Sirlin and Ben Dixon, System AVD Inc. is a Seattle-based design company, which provides premium design for large platform printing, and boat and vehicle wraps. Their work is represented throughout the United States, Canada, South Africa, Israel and Ireland. System AVD has provided designs and installation for Nike, MasterCraft, US Open of Water Sking, Rusty Malinoski, Body Glove, Oakley, Hyperlite, Texas Ski Ranch, BFY Films, and now Steel Lafferty. To contact System AVD, call 206-883-7988 or email josh@systeminconline.com.
January 25th, 2008 at 10:45 pm
dude thats sicker than rusty s. my dad and i our looking in to getting one or maybe on price range it would be cool. however we have a mastercraft x 7 and doubt we could get one from mastercraft dealership down by elsanore any tips or ideas would be great
January 26th, 2008 at 7:47 pm
THAT THING IS SICK!!! CONGRATS STEEL!
January 28th, 2008 at 9:21 pm
Your boat is ridiculous! That is by far the coolest boat I have ever seen! Can’t wait to see it in person.
January 31st, 2008 at 2:46 pm
That has to be the sickest boat in the world. congrats steel. Wow Nike6.0 looks like the coolest sponsor in the world right now cuz of that boat.
January 31st, 2008 at 8:33 pm
John, You can get the wraps @ any MasterCraft Dealer, the Steel graphic is not available yet, but there are 15 other designs. email me if you need more info
b
February 3rd, 2008 at 11:47 am
That is a sick boat
one of the best i ever seen
February 26th, 2008 at 6:41 pm
nike 6.0 should get some designs for malibu boats. i have a malibu boat and it would look sick on it.
February 28th, 2008 at 10:55 pm
[...] And, take a look back at what this same one-two combination already did for Steel. [...]
May 27th, 2008 at 7:20 pm
THATS THE SICKEST MASTERCRAFT IVE SEEN
June 4th, 2008 at 8:17 pm
Josh is the man. Awesome work, these boats are way sick. SuperGraphics is the wrap king! They invented the tech, and can pull off some of the sickest work you have ever seen. Plus they are a kick ass company.
June 16th, 2008 at 4:03 pm
this boat is so SICK i really like it!!!!!
June 19th, 2008 at 3:08 am
[...] sponsored with a sick mastercraft x-star, designs on boats are going CRAZY! This image is from Nike 6.0 Master-of-disaster-Craft check it out for my pics. [...]
September 17th, 2008 at 1:29 pm
yo that is on fire that boat is smokin hott
September 26th, 2008 at 11:38 am
steel laffert is SO HOTTT!
October 29th, 2008 at 4:28 pm
thats messed up
April 29th, 2009 at 3:51 pm
thats the cleanest mastercraft wrap